JUST RELEASED AND IS NOW AVAILABLE IN PRINT AND ELECTRONIC FORMATS
Paperless Book Release
Much of the work is done. The book is released. The writing, editing, formatting is behind me and now I hold a printed copy of the book in my hands – quite a day. The web site is done. It is workable on all devices as best we know. If it isn’t formatted properly on your device please let me know by emailing me here.
The web site provides a variety of ways to get the book and offers a glimpse into the research I did and the headlines I used for inspiration. It is inspired by a true story, after all.
Marketing has now bubbled to the surface. There are so many ways to get your story out there that it’s hard to focus on just one. Since I don’t have a crystal ball I don’t know what will be effective and what will not. I suppose that’s where my marketing consultant at Tellwell Talent will step up to the plate. Certainly it will be important to get it into the hands of local friends, acquaintances and, of course, family. If they talk about it, Facebook it and otherwise push it along the coverage could be substantial.
Distribution will require printing, except of course for the electronic version. E-books are the easy part. Available from Amazon.com or Amazon.ca or Amazon.xx where xx represents your country of choice. Pay a small fee, download it and you’re ready to read.
Printing is not quite so easy. In my case, Ingram is doing the printing for the book stores. In Canada the cost from a bookstore will be significant when shipping is factored in. If the customer pays the shipping it makes the book quite expensive. If the bookstore pays the shipping then the royalty available to me, the author, after shipping and the store’s necessary profit, is tiny.
Amazon offers an alternative to this. The book is printed on demand at a reasonable cost and shipped to the customer at a reasonable cost. Buy more than 1 and the shipping is free which brings the cost of the book down considerably.
I’m also going to offer the book for sale on the website (under More Options on the Buy Now page) using PayPal. I can make it a littler cheaper and can drop ship to any customer. But that’s a bunch of work for me so I’ll keep that option for special occasions.
I found a print-on-demand house in Victoria, BC which does a beautiful job. The result is bit nicer than the Amazon book, but only marginally. Of course local printing is expensive, but then there is no shipping. I’ll use this method to provide a ‘special’ edition for my local contacts and bookstores where I can make the delivery myself.
Trying to find a way to make it affordable for the reader and yet provide sufficient royalty to pay costs is a tricky affair.
There will be more to come as I get deeper into the distribution side of things.